Tuesday, July 29, 2008
Sportkings' big price tag does not equal a big return
After going live yesterday, almost 200 Sportkings cards have appeared on eBay. The $350+ price per box is highway robbery when comparing it to the secondary market value of the actual cards.
Let the frustrated collector's rants begin.
So far, only a few single card auctions have ended, all via Buy-It-Now. Included are three autographs that went for $75 each and a Lou Brock base card that sold for $12.99.
Many cards are ending today in about 6-12 hours. Of them, the base cards have been bid up to the $10-$20 range with commons only garnering $5 or less. There hasn't been much significant activity on any of the autographs and relics yet, mostly because many of them have high starting bids or Buy-It-Now prices.
Take this guy for example. It appears he dropped about $700 into a couple boxes of Sportkings and pulled nothing spectacular. Now, he has listed his hits for prices he will never get in hopes of getting his money back. While these cards are limited in production, no collector's are stupid enough to pay top dollar for singles.
I always enjoy watching collectors who think they can buy this box fro $350 and then sell the hits for more. Historically, there have been so many high end products that do not yield nearly as much secondary value as the price you paid. Nevertheless, collector's continue to splurge in hopes of pulling one of the rare cards that will actually put a decent amount of cash back in their pockets.
I can't wait for the YouTube breaks displaying frustration to begin appearing.
I'll end on this: if anyone ever complains about their Sportkings box to me, I can't have any sympathy for them because a little market research will show that the odds of making good on the product are slim to none.