Panini has become the exclusive trading card partner of the NBA Hall of Fame. Here are the highlights of the agreement:
* Panini becomes the "Official Marketing and Licensing Partner of the Basketball Hall of Fame," as well as the Hall of Fame's exclusive trading-card partner.
* Panini gains the rights to produce Hall of Fame-specific products (memorabilia, trading cards, trading-card games and sticker album collections) and to use the Hall of Fame's brand and logo in advertising and marketing materials.
* A cooperative effort between Panini and the Hall of Fame on such key events as the annual class announcement, college basketball's Hall of Fame Showcase and the Spalding Basketball Hall of Fame Hoophall Classic.